In recent years, the field of “health communications” has gained special scientific and global prestige. This field is a link between the two fields of communication and health, and they include: raising awareness and influencing society regarding health issues based on a well-planned plan. The goal of this communication is to prevent diseases and improve the health and quality of life of the people in the community. In addition, health communications seeks to make health a top priority for individuals. People need to improve their knowledge of various diseases, such as causative factors, prevention methods, control, disease definition, diagnostic measures, and treatment strategies. The level of health literacy in Iranian society is low. Health experts in the country believe that despite the high level of information in the field of health, the level of awareness and application of public knowledge in this area is not very satisfactory. The results of a nationwide survey show that the level of health literacy in the country is 29 percent; a worrying statistic that could be a warning sign for the country’s health situation.
In this regard, and based on the eleventh paragraph of the “General Health Policies” issued by the Supreme Leader, which emphasizes the necessity of using the capacity of various institutions and organizations in the country to ensure, maintain, and improve the health of the community, Yazd Province International Exhibitions Company, with the executive agency of the Development Event Makers Company, intends to hold the first comprehensive specialized health exhibition in partnership with Shahid Sadoughi Yazd University of Medical Sciences and Health Services and the Yazd Provincial Central Medical System Organization, with the aim of raising awareness of the specialized and general community in the field of health and with the slogan “Health Messenger”.
Nothing is more reassuring than face-to-face negotiations, and no promotional, informational, and advertising activity is more effective than an exhibition. A comprehensive health exhibition is considered one of the fastest and most effective ways to rapidly grow the promotional, economic, social, and communication programs of medical, therapeutic, and health providers. In this space, health providers can negotiate face-to-face with their target audiences. Implement direct delivery of your products and services and simultaneously enhance your brand position and introduce your new product or service.